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My SEO Guide For Wix Websites
By Michael Andrews

Complete Guide to Wix SEO Optimization
 
Table of Contents

  1. Wix Technical SEO Foundations

  2. Wix On-Page SEO Elements

  3. Wix Content Optimisation

  4. Wix Local SEO

  5. Wix Mobile Optimisation

  6. Wix Analytics and Monitoring

  7. Wix Advanced SEO Features

 
Technical SEO Foundations {#technical-seo}
 
Site Structure​

  • Create a clear site hierarchy

  • Implement XML sitemap

  • Set up robots.txt file

  • Configure 301 redirects for old URLs

  • Optimise URL structure (short, descriptive URLs)

 
Page Speed

  • Compress images using Wix tools

  • Use Wix's built-in CDN

  • Remove unused apps and features

 
Indexing

  1. Submit the site to Google Search Console

  2. Configure indexing settings

  3. Use Wix SEO Wiz for the initial setup

  4. Monitor crawl errors

  5. Fix broken links

 
On-Page SEO Elements {#on-page-seo}
 
Title Tags

  • Include the primary keyword near the beginning

  • Keep the length between 50-60 characters

  • Make each title unique

  • Include brand name where appropriate

  • Use the Wix SEO panel to edit titles

 
Meta Descriptions

  • Write compelling 150-160 character descriptions

  • Include primary and secondary keywords naturally

  • Add call-to-action when appropriate

  • Make each description unique

  • Access via Wix SEO settings

 
Header Tags

  • Use H1 for the main page title

  • Structure H2-H6 logically

  • Include relevant keywords

  • Maintain hierarchy

  • Edit through Wix Editor

 
Image Optimization

  • Add descriptive alt text

  • Use relevant file names

  • Compress images

  • Implement lazy loading

  • Choose appropriate image formats

 
Content Optimization {#content}
 
Keyword Strategy

  1. Research relevant keywords

    • Use Google Keyword Planner

    • Analyze competitor keywords

    • Consider long-tail variations

  2. Create keyword clusters

  3. Map keywords to content

  4. Monitor keyword performance

 
Content Creation

  • Write for user intent

  • Maintain proper keyword density

  • Create unique, valuable content

  • Update regularly

  • Include internal links

  • Structure content with subheadings

 
Blog Optimisation

  • Set up Wix Blog

  • Create category structure

  • Optimize post URLs

  • Add tags strategically

  • Enable social sharing

  • Implement schema markup

 
Local SEO {#local-seo}
 
Google Business Profile

  • Claim and verify your listing

  • Keep information consistent

  • Add photos and updates

  • Respond to reviews

  • Use local keywords

Local Content

  • Create location-specific pages

  • Add local business schema

  • Include local keywords

  • List business hours

  • Add embedded maps

 
Mobile Optimization {#mobile}
 
Mobile-First Design

  • Use Wix's mobile editor

  • Check mobile preview

  • Optimize tap targets

  • Ensure readable text

  • Test loading speed

 
Mobile Content

  • Prioritize important information

  • Use mobile-friendly formats

  • Optimize images

  • Implement responsive design

  • Test on multiple devices

 
Analytics and Monitoring {#analytics}
 
Setup

  1. Connect Google Analytics

  2. Install Google Search Console

  3. Set up Wix Analytics

  4. Configure goals

  5. Track conversions

 
Key Metrics

  • Monitor organic traffic

  • Track keyword rankings

  • Analyze user behavior

  • Measure conversion rates

  • Check page speed

  • Review mobile performance

 
Advanced SEO Features {#advanced}
 
Schema Markup

  • Implement relevant schemas

  • Use Wix's built-in options

  • Add custom schema when needed

  • Test implementation

  • Monitor rich results

 
International SEO

  • Configure hreflang tags

  • Create language versions

  • Use proper URL structure

  • Set up country-targeting

  • Implement international redirects

 
Additional Tools

  1. Wix SEO Wiz

  2. Custom 404 pages

  3. Canonical URLs

  4. Social meta tags

  5. Structured data testing

 
Best Practices Checklist
✓ Complete Wix SEO Wiz setup ✓ Optimize all meta titles and descriptions ✓ Configure technical SEO settings ✓ Create quality content regularly ✓ Monitor and analyze performance ✓ Update and maintain regularly ✓ Test site speed and mobile compatibility ✓ Build quality backlinks ✓ Maintain local SEO presence ✓ Keep up with SEO trends
 
Common Mistakes to Avoid
❌ Ignoring mobile optimization ❌ Duplicating content ❌ Overlooking meta descriptions ❌ Neglecting image optimization ❌ Forgetting to monitor analytics ❌ Using generic titles ❌ Ignoring local SEO ❌ Stuffing keywords ❌ Neglecting site speed ❌ Forgetting to update content

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